The Quality Function Deployment method
lAfter the  Function is analysed, designer has
to define Engineering characteristics of a product.
ÚDesigner defines       ® ® ® ® Physical properties
ÚPhysical properties determine® Engineering characteristics
ÚCharacteristics determine  ® ® Product attributes
ØProduct attributes satisfy    ® ® Customer needs and requirements
lMarketing people require  Þ desirable attributes
lDesigners and engineers  Þ engineering
speak in terms of characteristics