1.Identify customer requirements in terms of product
attributes
lCustomer requirements should not be
re-interpreted but
only described in terms
of product requirements.
2.Determine the relative importance of attributes,
lRank-ordering methods can be used to help
determine
the relative weights of
each attribute.
lTo do that systematically compare pair of objectives, one against the
other.
lObjectives A B C D E row total
A - 0 0 0 1 1
B 1 - 1 1 1 4
C 1 0 - 1 1 3
D 1 0 0 - 1 2
E 0 0 0 0 - 0
3.Evaluate the attributes of competing products,
lPerformance scores for competing products and
the own product
should be
listed against the set of customer requirements