Background: Thinking
Creatively
lSuccessful designers think creatively
lSuccessful designs are those that are fresh, innovative,
and elegant,
while yet being simple and direct
»They are artful and functional
lMany good designs, once unveiled, seem obvious
»People say, “Why didn’t I think of
that?”
lGood designers “think of that” because they have developed the skills of:
»Brainstorming
»Lateral thinking