Brainstorming
lBrainstorming is
process of generating as many ideas for solving a problem as possible in a short period of
time.
lKeys to successful brainstorming:
»No criticism of ideas!
–Evaluation comes later
–Criticism quenches creative fire; it shuts
off the flow of ideas
»Welcome creative thinking
–Encourage wild ideas
–They expand the envelope of ideas, possibly
leading to workable solutions
we otherwise never would have reached
»Aim for quantity of ideas
»Allow combining and extending ideas
–Encourage interaction among team members
–“Run the rut” on an idea